Independent · Founded by Ross Brannigan · Ireland
Alpha Digital Group builds commerce.products.growth.content.brands.
Senior commercial experience with hands-on digital execution. Alpha Digital Group helps companies sell, build and grow online — and builds brands of its own.
Brands we’re building
Seven brands, built and run in-house.
Travel brands designed, built and operated by Alpha Digital Group. Each one is a live test bed for the product, search, content and growth work ADG does for others.
All brands- Flights to events
AirConnectFlights to the races, matches, concerts and festivals people actually travel for.(opens in a new tab)
- Route maps
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Book & FlyThe flight-first way to plan a trip: who flies the route, where you connect, how you arrive.(opens in a new tab)
- Ferry routes
FerryConnectEvery ferry crossing and cruise port, with times, operators and car or foot options.(opens in a new tab)
- Ski trips
Book & SkiFind your kind of mountain — from the Alps to Japan and Canada, planned around how you get there.(opens in a new tab)
- Characterful stays
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Book & StayStay somewhere interesting: choose the neighbourhood first, then the hotel you’ll remember.(opens in a new tab)
- Surf trips
Book & SurfSomewhere, your next break awaits — surf destinations, seasons and an interactive surf atlas.(opens in a new tab)
- Golf travel
Book & GolfSome rounds stay with you. So do the places — remarkable courses and resorts, and a golf atlas.(opens in a new tab)
Services
Strategy to shipped — and everything that makes it grow.
- 01Strategy & Digital CommerceCommercial and digital strategy, ecommerce, pricing and conversion — tied to revenue, not slideware.
- 02Web & Product DevelopmentFast, well-structured websites and digital products built with Next.js and Astro — from prototype to production.
- 03SEO, AI Search & LocalisationTechnical and international SEO, visibility in AI answers, and localisation in English, German and Spanish.
- 04Performance Marketing & AutomationGoogle and Meta campaigns run through their APIs, clean measurement, and practical AI automation.
- 05Videography, Photography & DroneVideography, photography and drone work for brands, real estate, hospitality and social — plus YouTube channels and podcasts.
- 06Social, Creators & PRSocial media strategy, influencer and creator partnerships, and PR that earns attention rather than buys it.
- 07Travel & AviationAirline and travel ecommerce, ancillaries, distribution and launches — from someone who has worked inside them.
The founder
Senior experience. Hands on the tools.
Ross Brannigan has spent more than fifteen years in digital, ecommerce, commercial, marketing and product roles across airlines, hotels, marketplaces and technology companies in Europe and the Gulf.
He founded Alpha Digital Group in 2021 to do the work directly — advising where judgement matters, and designing, building and running digital products himself.
Career experience includes
- Etihad Airways
- flyadeal
- Dohop
- Hans Airways
- G42
- WorldHotels
- CityJet
- Air Berlin
- Groupon
- Dell
- Yahoo!
Roles Ross has held in employment or on contract, before and alongside Alpha Digital Group. They are not presented as Alpha Digital Group clients.
Ways to work together
Different reasons to get in touch.
- Need strategic help?Commercial, digital or ecommerce strategy, audits and advisory.Discuss strategy
- Building a product or site?Product, UX and development with Next.js or Astro.Discuss a build
- Need growth?SEO, AI search, localisation and performance marketing.Discuss growth
- Content, film or creators?Filming, drone, YouTube, podcasts, influencers and PR.Discuss content
- Recruiting for a senior role?Contact Ross directly about digital, commercial or product leadership roles.Contact Ross
- Partnership?Collaborations, co-built products or referrals.Discuss a partnership