Services
Travel & Aviation
Travel is where most of Ross’s career has been spent, and it remains a specialism: airlines, hotels, metasearch and the digital retail that connects them. The work covers the commercial side — offers, pricing, ancillaries, distribution — and the digital side that sells them.
What this covers
- Airline ecommerce & direct channel. Booking flow, fare and ancillary presentation, mobile performance and direct-channel share.
- Ancillary pricing & merchandising. Seats, bags, bundles and add-ons: pricing logic, placement and measurement.
- Distribution, NDC & metasearch. Direct connect, NDC readiness, metasearch listings and the economics of each channel.
- Airline and travel launches. Marketing, digital and ecommerce set-up for new airlines, routes or travel products.
- Travel content & search. Destination and route content, maps and structured data that travellers and search engines can use.
Typical engagements
- A direct-channel or ancillary review for an airline or travel brand.
- Interim or advisory support for a digital, ecommerce or commercial team.
- Launch support for a new airline, route network or travel product.
Relevant experience
Career roles include Senior Manager, Digital Retail & Pricing at Etihad Airways (employment), Head of Marketing & Digital Strategy for Hans Airways’ UK–India launch (contract), metasearch distribution work with Dohop (contract), and earlier roles at Air Berlin, CityJet and WorldHotels. None of these are presented as Alpha Digital Group clients. AirConnect and BookAndFly are Alpha Digital Group’s own travel brands.
Built in-house
Alpha Digital Group’s own brands, where this work is applied first.
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Other services
- →Strategy & Digital CommerceCommercial and digital strategy, ecommerce, pricing and conversion — tied to revenue, not slideware.
- →Web & Product DevelopmentFast, well-structured websites and digital products built with Next.js and Astro — from prototype to production.
- →SEO, AI Search & LocalisationTechnical and international SEO, visibility in AI answers, and localisation in English, German and Spanish.
- →Performance Marketing & AutomationGoogle and Meta campaigns run through their APIs, clean measurement, and practical AI automation.
- →Videography, Photography & DroneVideography, photography and drone work for brands, real estate, hospitality and social — plus YouTube channels and podcasts.
- →Social, Creators & PRSocial media strategy, influencer and creator partnerships, and PR that earns attention rather than buys it.