Services
SEO, AI Search & Localisation
Search is now two audiences: people using Google and Bing, and AI systems that summarise the web for them. Both reward the same fundamentals — clear entities, fast accessible pages, genuinely useful content and consistent structured data. The work focuses there rather than on tricks.
What this covers
- Technical SEO. Crawlability, indexation, site architecture, internal linking, Core Web Vitals, redirects and migrations.
- AI search & LLM visibility. Entity clarity, structured data, citation-friendly content and monitoring how assistants describe your brand.
- International SEO. hreflang, market and language structure, and content that is built for each market rather than copied.
- Localisation. Native-quality English, German and Spanish copy and UX, not literal translation — plus workflow for other languages.
- Content strategy. Topic research and editorial plans built around first-hand expertise, not keyword volume alone.
Typical engagements
- A technical SEO and AI-search audit with a prioritised fix list.
- SEO leadership for a migration, relaunch or new market.
- Localisation of a site or product into German and Spanish.
Relevant experience
The owned brands are built and grown organically across many markets and languages, which is where most of this practice is tested. Ross works natively in English and fluently in Spanish and German, and has worked in ecommerce roles in Germany and the Gulf.
Built in-house
Alpha Digital Group’s own brands, where this work is applied first.
Other services
- →Strategy & Digital CommerceCommercial and digital strategy, ecommerce, pricing and conversion — tied to revenue, not slideware.
- →Web & Product DevelopmentFast, well-structured websites and digital products built with Next.js and Astro — from prototype to production.
- →Performance Marketing & AutomationGoogle and Meta campaigns run through their APIs, clean measurement, and practical AI automation.
- →Videography, Photography & DroneVideography, photography and drone work for brands, real estate, hospitality and social — plus YouTube channels and podcasts.
- →Social, Creators & PRSocial media strategy, influencer and creator partnerships, and PR that earns attention rather than buys it.
- →Travel & AviationAirline and travel ecommerce, ancillaries, distribution and launches — from someone who has worked inside them.