Ross Brannigan

Ross Brannigan is the founder of Alpha Digital Group, an independent digital product, commerce and growth consultancy based in Ireland.

He has spent more than fifteen years in digital, ecommerce, commercial, marketing and product roles. His career began in digital marketing in Dublin, working on marketing for Yahoo!, Facebook and Dell, before moving into ecommerce in Germany with Groupon and as Director of eCommerce at WorldHotels, and into airline commercial work, including at Air Berlin.

At Etihad Airways he was Senior Manager, Digital Retail & Pricing, leading a team working on ancillary pricing within an ancillary revenue budget of more than $300 million. He went on to work in marketing at G42, the Abu Dhabi AI and cloud company, and, on contract, led marketing and digital strategy for Hans Airways, a new long-haul airline between the UK and India. His airline and travel experience also includes flyadeal, CityJet and a contract with Dohop.

Through Alpha Digital Group, Ross advises companies on digital commerce, product and growth, and designs, builds and runs seven travel brands of his own, including AirConnect, Book & Fly and FerryConnect. The work joins commercial strategy with hands-on product development, search, content and automation.

He holds an MBA in Marketing from IE Business School in Madrid, where he studied as a Fundación Carolina scholar, and works in English, Spanish and German.