Services
Strategy & Digital Commerce
Most digital commerce problems are commercial problems wearing a technical costume. The work starts with how the business actually makes money online — traffic, conversion, basket, margin, repeat — and ends with changes that can be shipped, measured and kept.
What this covers
- Commercial & digital strategy. Where growth should come from, what to stop doing, and a sequenced plan the team can run.
- Conversion & checkout. Funnel diagnosis across web and app, checkout friction, trust signals, performance and test roadmaps.
- Pricing & merchandising. Price architecture, bundles and add-ons, promotions and the analytics to judge them.
- Distribution & channels. Direct versus marketplace and metasearch, affiliate programmes and channel economics.
- Digital channel audits. A structured review of commercial, UX, tracking and technical issues, prioritised by likely revenue impact.
Typical engagements
- A two-to-four-week audit with a prioritised, costed action list.
- Advisory support for a digital or ecommerce leadership team, monthly or per quarter.
- Hands-on delivery of specific fixes — pages, flows, tracking — alongside your team.
Relevant experience
Ross has worked on digital retail, pricing and ecommerce inside airlines, hotels and consumer marketplaces, including a senior digital retail and pricing role at Etihad Airways and ecommerce roles at WorldHotels and Groupon. Those were employment or contract roles, not Alpha Digital Group clients; the same thinking now shapes the brands Alpha Digital Group builds itself.
Built in-house
Alpha Digital Group’s own brands, where this work is applied first.
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Other services
- →Web & Product DevelopmentFast, well-structured websites and digital products built with Next.js and Astro — from prototype to production.
- →SEO, AI Search & LocalisationTechnical and international SEO, visibility in AI answers, and localisation in English, German and Spanish.
- →Performance Marketing & AutomationGoogle and Meta campaigns run through their APIs, clean measurement, and practical AI automation.
- →Videography, Photography & DroneVideography, photography and drone work for brands, real estate, hospitality and social — plus YouTube channels and podcasts.
- →Social, Creators & PRSocial media strategy, influencer and creator partnerships, and PR that earns attention rather than buys it.
- →Travel & AviationAirline and travel ecommerce, ancillaries, distribution and launches — from someone who has worked inside them.