Work
Brands we’re building.
Alpha Digital Group designs, builds and runs its own brands. They are where new ideas in product, search, content and growth get tried first — on real users, with real consequences.
- 01 · Flights to events
AirConnect
Flights to the races, matches, concerts and festivals people actually travel for.
AirConnect starts from the event, not the airport. It pairs fixtures and festivals with the routes that reach them, plus destination guides and trip tools, across several languages.
Visit airconnect.live ↗(opens in a new tab)What building it involves
- 02 · Route maps
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Book & Fly
The flight-first way to plan a trip: who flies the route, where you connect, how you arrive.
Book & Fly maps airline networks so travellers can see who flies between two places, where the connections are, and what the arrival looks like — airport transport and where to stay.
Visit bookandfly.co ↗(opens in a new tab)What building it involves
- 03 · Ferry routes
FerryConnect
Every ferry crossing and cruise port, with times, operators and car or foot options.
FerryConnect is a worldwide guide to ferry routes, ports and operators, with an interactive route map and island-hopping networks — from Dover–Calais to Helsinki–Tallinn.
Visit ferryconnect.co ↗(opens in a new tab)What building it involves
- 04 · Ski trips
Book & Ski
Find your kind of mountain — from the Alps to Japan and Canada, planned around how you get there.
Book & Ski helps skiers choose a destination, plan the airport connection and pick the right base, with winter guides written for people planning their first trip as much as their tenth.
Visit bookandski.com ↗(opens in a new tab)What building it involves
- 05 · Characterful stays
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Book & Stay
Stay somewhere interesting: choose the neighbourhood first, then the hotel you’ll remember.
Book & Stay curates characterful hotels and the neighbourhoods around them, so travellers pick the place they want to be before they pick a room.
Visit bookandstay.co ↗(opens in a new tab)What building it involves
- 06 · Surf trips
Book & Surf
Somewhere, your next break awaits — surf destinations, seasons and an interactive surf atlas.
Book & Surf is a guide to surf destinations by region and season, built around an interactive atlas for travellers deciding where the water will be good when they can go.
Visit bookandsurf.com ↗(opens in a new tab)What building it involves
- 07 · Golf travel
Book & Golf
Some rounds stay with you. So do the places — remarkable courses and resorts, and a golf atlas.
Book & Golf brings together remarkable courses and resorts, from Irish links to far-flung fairways, with an atlas and trip ideas for planning a golf break.
Visit bookandgolf.co ↗(opens in a new tab)What building it involves
Career
Before and alongside ADG.
Ross’s corporate career is separate from Alpha Digital Group. These are roles he held in employment or on contract — not Alpha Digital Group clients.
Etihad Airways
Senior Manager, Digital Retail & Pricing · 2018 – 2020
Employment- Context
- Ancillary revenue — seats, bags, upgrades and bundles — sold through digital channels at a global network airline.
- The work
- Led a team on ancillary pricing strategy using data science, and worked across teams on the digital customer journey and conversion.
- Outcome
- Pricing initiatives within an ancillary revenue budget of more than $300M.
Hans Airways
Head of Marketing & Digital Strategy · 2021 – 2023
Contract- Context
- A new long-haul airline launching between the UK and India, starting from zero brand, channels or customers.
- The work
- Built the brand, digital funnel, ecommerce operations and go-to-market plan, reporting to the CCO and CEO.
- Outcome
- Marketing and ecommerce set up for launch in under twelve months.
G42
Senior Marketing Specialist · 2021
Employment- Context
- An AI and cloud provider expanding its cloud business in the UAE market.
- The work
- Ran marketing plans and partner marketing with global technology vendors, and worked with public-sector bodies on adoption.
- Outcome
- Enterprise B2B marketing experience in AI and cloud, reporting to the COO and CEO.
Dohop
Metasearch & distribution
Contract- Context
- A travel technology company connecting airlines and travellers through metasearch and virtual interlining.
- The work
- Worked on airline distribution and conversion through metasearch, identifying commercial and technical issues affecting channel performance.
- Outcome
- Channel findings translated into a prioritised commercial roadmap.
Career experience also includes
- flyadeal
- WorldHotels
- CityJet
- Air Berlin
- Groupon
- Dell
- Yahoo!