Services
Social, Creators & PR
Attention is borrowed from the people your audience already trusts. Alpha Digital Group helps brands find the right creators and publications, set up partnerships that feel natural to both sides, and run social channels with a clear point of view.
What this covers
- Social media strategy. Platform choice, content pillars, tone and a publishing rhythm that is realistic for your team.
- Influencer & creator partnerships. Finding relevant creators, briefing, fair agreements, disclosure and measuring what the collaboration returned.
- Creator collaborations. Guest appearances, YouTube and podcast partnerships and co-produced content.
- PR & media relations. Story development, press materials, founder profiles and targeted outreach to trade and consumer media.
- Launch campaigns. Coordinated social, creator and PR activity around a launch, opening or announcement.
Typical engagements
- A social and creator strategy with a first campaign plan.
- Sourcing and managing a round of creator partnerships.
- PR support for a launch or founder profile.
Relevant experience
Ross built the marketing and digital engine for an airline launch on contract and led partner and ecosystem marketing at G42. Creator and PR work is delivered with specialist collaborators where a project needs them.
Built in-house
Alpha Digital Group’s own brands, where this work is applied first.
Other services
- →Strategy & Digital CommerceCommercial and digital strategy, ecommerce, pricing and conversion — tied to revenue, not slideware.
- →Web & Product DevelopmentFast, well-structured websites and digital products built with Next.js and Astro — from prototype to production.
- →SEO, AI Search & LocalisationTechnical and international SEO, visibility in AI answers, and localisation in English, German and Spanish.
- →Performance Marketing & AutomationGoogle and Meta campaigns run through their APIs, clean measurement, and practical AI automation.
- →Videography, Photography & DroneVideography, photography and drone work for brands, real estate, hospitality and social — plus YouTube channels and podcasts.
- →Travel & AviationAirline and travel ecommerce, ancillaries, distribution and launches — from someone who has worked inside them.